Why Print & Mail?

Direct Mail Works!
Highly effective direct mail should be integrated into every marketing plan and can significantly impact your company by generating leads and sales, increasing brand awareness, and driving those to your website or storefront. Through mailing, businesses can focus on customer retention or acquisition and customized and personalized marketing media. Direct Mail drives traffic, targets specific markets and has an incredible ROI (Return on Investment) if executed with expertise. A tangible, versatile, and personalized marketing piece will yield a high engagement rate, making it a valuable tool for businesses.

You should have Direct Mail in your 2024 Marketing Budget.

Drive Traffic
Direct Mail drives the digital touch by directing customers and prospects to your online presence. It directly influences online visits and orders.

Target Specific Markets
Direct mail marketing offers the advantage of demographic and geographic targeting. Demographic targeting allows businesses to focus on specific groups such as age, gender, income level, and education level. Companies can increase the probability of a response by customizing the message according to the intended audience. For instance, luxury brands can target high-income individuals, while companies selling children’s toys can focus on parents with young children.

Geographic targeting helps businesses target specific geographic areas. This is especially useful for companies with a local focus, such as retail stores, restaurants, and automotive companies. By focusing on particular zip codes or neighborhoods, businesses can ensure their message reaches the intended audience. This approach is also practical for companies promoting a new location or a special offer.

Is more tangible and personal than digital marketing
Marketing media is a physical object that recipients must pick up and interact with. Think about the difference between retrieving your mail in your physical mailbox and email inbox. What is the difference, you ask? The difference is that you must physically remove the mail from your mailbox, touch and open the mailpiece. It targets your senses…. it connects on a different level than one of the hundred marketing emails you receive in your inbox.
ENSURES Return On Investment (ROI)
When implemented properly, print marketing and mailing have one of the best marketing ROIs, giving businesses a 13 to 1 return on investment, according to the Direct Mail Association (DMA). While ROI will vary from campaign to campaign, direct mail’s traffic record is reliable.

PROVIDES Versatility
Direct mail marketing is a versatile and effective strategy that can help businesses achieve their marketing goals and generate long-term success. Direct mail marketing is a highly customizable marketing strategy that can cater to businesses of any size and industry. Direct mail marketing can also be integrated with other marketing strategies, such as email marketing, to create a comprehensive marketing campaign. This multi-channel approach can help businesses promote their products or services more effectively and increase their chances of success.

US Bulk Mail & Printing is happy to assist in your list acquisition, printing, direct mail, and campaign creation. Whether you are seeking assistance for the entire journey of your marketing campaign, or just specific aspects such as mailing or graphic design, US Bulk Mail & Printing is equipped to support you at any stage you require. Feel free to reach out to us. We are your one-stop-shop, full-service print and marketing partner. With decades of experience, we provide a variety of creative services to suit your unique needs.